Case Studies

About Me

Design Explorations

Download resume

Open to opportunities

Free Framer Template

Designing SaaS, workflow and AI products from 0 to 1

Product designer with 4+ years of experience building complex B2B products from scratch. Currently the sole designer at SureBright (YC S24). Previously designed for Cars24, Zycus, Kotak Cherry and Lendingkart.

View case studies

View Projects

Download resume

Companies I've designed products for

Lovable
Build software products, using only a chat interface.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Figma
Design tool for creating and collaborating
Amie
AI Notetaker
Framer
Framer is where teams design and publish stunning sites.

Lovable
Build software products, using only a chat interface.
Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Figma
Design tool for creating and collaborating
Amie
AI Notetaker
Framer
Framer is where teams design and publish stunning sites.

Selected Projects

A few products I've designed from zero to launch.

Real-time visibility for construction businesses

Solo-designed the desktop ERP from zero for a platform serving 100K+ construction businesses. Owned the billing system that tied site progress directly to invoicing.

Lead Product Designer · solo on desktop

BOQ usage +30%, estimations +60%

4.5★ on Google Play · 10,000+ companies

Read case study

ESG & Carbon Reporting Platform

Lythouse is Zycus's enterprise ESG platform, helping companies account for carbon emissions, route data through approval workflows, and publish audit-ready compliance reports. Designed at Feelpixel for a global procurement software leader.

UI/UX Designer

Enterprise B2B SaaS, 0 to 1

Carbon Accounting and ESG Reporting

Read case study

What people say

A few words from founders and teams I've worked with

Rajeev's got a good sense of design for product workflows, logos, UI screens. The thought process he brings to the table is helpful in crafting a good product.

Gaurav

CTO at MonsterAPI

One of the best resources I have worked with. High quality of work, work ethics and commitment to timelines.

Sanket

Founder, Ex-Tata trust

Rajeev was absolutely amazing, very responsive, very skilled, supportive and always gets out of his way to get it to work as I wanted it to be. Communication was a breeze!

Cabin Yim

Manager at Fairplay studios

Had the pleasure of working with Rajeev Choudhary on several critical projects, including the CredEazy pitch deck and our comprehensive branding kit. Rajeev's expertise and dedication to his work are truly commendable.

Rahul Maurya

Co-founder at Credfine

View reviews on

and

Hey, I’m Rajeev 👋

I'm a product designer from Himachal Pradesh, India, with 4+ years of experience building SaaS, fintech and AI products.

I work best at 0 to 1, taking ambiguous problems and shipping them as real products, usually working directly with founders without a PM layer.

I've designed for SureBright (YC S24), Cars24, Kotak Cherry, Lendingkart and Zycus. Along the way my work picked up a MUSE Design Awards Gold and India's Best Design Project recognition.

Lets Work Together

Years experience

Products designed

10+

Industries served

SaaS, fintech, ESG, construction tech, insurtech

Common Queries Answered

What kind of work are you best at?

Complex B2B products. Dashboards, internal tools, onboarding flows, and design systems, the kind of work where the problem is ambiguous and there's no obvious template to copy. I'm most useful early, when a product is going from nothing to something.

What kind of work are you best at?

What's your experience with 0 to 1 products?

Are you open to full time roles or freelance?

What industries have you worked in?